The best-selling Built to Last answered the question of what it takes to build an enduring, great company from the ground up. Good to Great answers an even more compelling question: can a good company become a great one and, if so, how?
A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups.
A major new book by the author of the international best-seller, Good to Great, Jim Collins.
Whether you prevail or fail, endure or die, depends more on what you do to yourself than on what the world does to you.' Jim Collins
The author of the best-selling GOOD TO GREAT turns his attention to the problems of the social and public sectors – and suggests how to improve them.
'GOOD TO GREAT is about turning good results into great results; BUILT TO LAST is about turning great results into an enduring great company' Jim Collins