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Edwina Dunn has always been fascinated by people’s stories and motivations. As the co-founder of worldwide loyalty programmes like Tesco’s Clubcard, Edwina knows first-hand what it feels like to work in a male-dominated industry, and how women’s lack of confidence so often holds them back.
Edwina founded The Female Lead - a not-for-profit organisation - in 2012, which has showcased hundreds of women's stories of achievement and endeavour, globally, since then.


The Female Lead Edwina Dunn

Portraits in their own words of 50 inspirational women, all leaders in their field, who changed the world around them, to inspire a generation of young women

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