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Edward Tse is the founder and CEO of Gao Feng Advisory Company, a global strategy consulting firm, and the former Chairman for Greater China of Booz & Company. He has helped hundreds of multinational and Chinese companies develop and apply their strategies. He has worked with the World Bank, the Asian Development Bank, and the Chinese government on issues related to state-owned enterprise reform. He has also contributed to prominent publications such as Harvard Business Review, strategy + business, Hong Kong Economic Times and China Entrepreneur.