EDEN COLLINSWORTH is a former media executive and business consultant. She launched the Los Angeles-based monthly lifestyle magazine, Buzz, after which she became VP & director of cross media business development at Hearst Corporation. In 2011 she launched Collinsworth & Associates, a Beijing-based consulting company, which specializes in intercultural communication. Her Chinese language book The Tao of Improving Your Likeability: A Personal Guide to Effective Business Etiquette in Today's Global World has become a major best seller in mainland China.
