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Books by Bob Lutz

Icons And Idiots

Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders. 

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Car Guys vs. Bean Counters: The Battle for the Soul of American Business

Lutz's commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry.

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