Erika Cramer shares how you can become more magnetic in 2025

Tell us a bit about yourself.

My name is Erika from America, Erika Cramer. I'm a confidence and mindset coach who helps women step into their confidence and own their magnetism. And, of course, I'm the author of Becoming Magnetic.

Becoming magnetic and stepping into that energy isn't easy, and it's not necessarily a linear process either. What challenges might someone face when stepping into their magnetism, and how can they work around that?

Becoming magnetic is lifelong work, and it's so hard. It is the hardest thing you're going to do.

I think one of the biggest challenges we face is ourselves – the lady in the mirror every day. We’re not very kind to ourselves because of our conditioning, the way that we think and the way that we compare ourselves.

One of the things that you need to decide is, ‘I want to be a magnetic person. I want to attract what I want. I want to love my life. I want to have beautiful relationships.’ When you decide on that, you can start to work on it.

Do you ever experience push-back from people who are uncomfortable when they first start exploring these ideas?

All the time.

I have kids, so we read the book, We’re Going on a Bear Hunt, and that’s what the process of self-mastery and becoming magnetic feels like sometimes. You can't go over it. You can't go under. You have to go through it. When you get to the other side, I promise you, you’ll get freedom.

There are a lot of other books about manifesting and confidence. But magnetism is a little bit different. How did you first start thinking about that?

When I wrote Becoming Magnetic, I knew it had to be practical. I didn’t want to give readers something like ‘#JustLoveYourself! Just be confident, girl! Main-character energy!’

Sometimes we read those things, and they sound really cute, but what does any of that mean? How do you do it?

I wanted my book to really break down the steps, so you'll see micro-skills that I believe everyone can do. You don't have to be loud and wear long nails and love hot pink as much as I do. You don’t have to consider yourself an extrovert to become magnetic. It's in every single one of us.

If you could give readers one piece of advice, what would it be?

The one thing that I really want readers to understand about being magnetic is that it's not about trying. It's not about seeking. It's not about doing. It's about being. It’s about knowing who you are, being kind to her, unveiling her, understanding her, stepping into her. It’s not about saying ‘Look at me’ or worrying about attention, likes or followers.

The more you try, the less magnetic you are. You already are magnetic, and so it's about allowing. Stop seeking attention. Stop looking for validation. Stop trying and just be, because your magnetic self is in there already.