Whatever You Think Think The Opposite

Author: Paul Arden

$22.99
SKU: 9780141025711
This book is the advanced level of my first one.

It looks at life the wrong way.

It shows how risk is your security in life.

And why unreason is better than reason.

It's about having the confidence to roll the dice.

An inspired follow-up to his bestselling It's Not How Good You Are, It's How Good You Want to Be, Paul Arden's iconic guide to self-improvement using art, innovation, philosophy and brilliantly bad advice to show the benefits of making wrong decisions.

Price: $22.99

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Book Cover:  It's Not How Good You Are, It's How Good You Want To Be

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes...

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible...

Published: 15/05/2003
Format: Paperback
ISBN: 9780714843377
Published:03/04/2006
Format:Paperback, 160 pages
RRP:$22.99
Price:AUD $22.99
ISBN-13:9780141025711
ISBN-10:0141025719
Publisher:Penguin UK

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07 Apr 2016
Cloudstreet 25th Anniversary
This year marks the 25th anniversary of Cloudstreet, Tim Winton’s sprawling, comic epic about luck and love, fortitude and forgiveness, and the magic of the everyday. However it may never have been published had it not been for the stranger who chased after Tim with the manuscript he’d left it on a bus in Rome. Since it was first published by McPhee Gribble on 1 April 1991 Tim Winton’s award-winning novel has been reimagined as a successful play, a major TV mini-series and now an opera.

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