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The best content is not only engaging, it also comes from an authoritative and credible source. When Uncle Toby’s Oats needed healthy meal plans for its Cholesterol Challenge campaign, The CSIRO Healthy Heart Program was an ideal resource.

The original large-format book covers the CSIRO’s easy-to-follow eating and exercise plan for cardiovascular health. With CSIRO’s endorsement, recipes were modified to specifically mention Uncle Toby’s Oats. This customised content was the backbone of the campaign website.