The Tooheys brothers' have-a-go spirit that inspired this cookbook isn't about perfecting complicated meals - it's about getting stuck in and giving cooking a shot!
We worked with Lion Co to create a bunch of recipes for any occasion. We hired a recipe writer, a recipe tester, and a food photographer to create the perfect Australian feel for Tooheys Cooking Handbook. Working with BMF, we stayed true to the iconic Tooheys brand and interspersed historical information, prior brand advertisements and pop-out coasters throughout.
We also provided editing, indexing, and design services to create a quality hardback cookbook available in bookstores throughout Australia.