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In expanding their product offering, we worked with Priceline to create a Break-Up Boss counterpack to sell in Priceline stores across Australia. 

Priceline are one of Australia's leading health, beauty and wellbeing retailers and are a one-stop shop for all brands and beauty trends, especially when one is in need of change or reinvention.

By utlising Zoe Foster-Blake's newly released, Break-Up Boss, we wanted to capture the idea of reinvention within the Priceline customer. We created a bespoke counterpack design - complete with six copies of Break-Up Boss - tailored to Priceline's own brand that would capture the eyes of customers in-store.