In expanding their product offering, we worked with Priceline to create a Break-Up Boss counterpack to sell in Priceline stores across Australia.
Priceline is one of Australia's leading health, beauty and wellbeing retailers and is a one-stop shop for all brands and beauty trends, especially when one needs change or reinvention.
By utilising Zoe Foster-Blake's newly released, Break-Up Boss, we wanted to capture the idea of reinvention within the Priceline customer. We created a bespoke counterpack design - complete with six copies of Break-Up Boss - tailored to Priceline's brand that would capture the eyes of customers in-store.
