Australia's leading sleepwear brand, Peter Alexander, is synonymous with comfort and style.
In his continuous support for the RSPCA & Paw Justice, founder Peter Alexander collaborated with popular children's author Roger Hargreaves to create a special edition Little Miss Hug charity book. Inspired by his love of animals, the book features his beloved first dachshund, Penny. This was sold in-store in 2014.
In 2018, Peter Alexander once again featured Little Miss Hug and Penny The Dog in-store in a bespoke counterpack to complement the newest sleepwear range featuring Mr Men and Little Miss characters.
