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Australia's leading sleepwear brand, Peter Alexander, is synonymous with comfort and style.
Inspired by founder, Peter Alexander's love of animals - specifically his first dachshund, Penny. 

In his continuous support for the RSPCA & Paw Justice, Peter collaborated with popular children's author Roger Hargreaves to create a special edition Little Miss Hug charity book featuring his beloved Penny. This was sold in-store in 2014. 

In 2018, Peter Alexander once again featured Little Miss Hug and Penny The Dog in-store in a bespoke counterpack to complement the newest sleepwear range featuring Mr Men and Little Miss characters.