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Event Cinemas decided to prepare give-away goodie bags for its ‘Chicks at the Flicks’ events. A branded book was an ideal inclusion – a product that is small and light, has lasting value and can be tailored for the target demographic. Penguin provided a list of recommended titles from our huge range of popular fiction for women (a service available to any customer). Event Cinemas chose Zoe Foster-Blake’s bestseller Air Kisses which was stylishly printed with the ‘Chick at the Flicks’ logo on the front cover, providing movie-goers with a memorable treat.