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About the book
  • Published: 1 January 2018
  • ISBN: 9781576753392
  • Imprint: Berrett-Koehler
  • Format: Hardback
  • Pages: 168
  • RRP: $34.99
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Yes Lives In The Land Of No


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It seems like everywhere we turn, we're confronted by shaking heads, thumbs down, brick walls, brush-offs, and closed doors. NOs surround us—in our workplaces, in our communities and places of worship, in government, in social settings, in schools, and even within our families.

Whether you're applying for a job, making a request, looking for a house, dating to find the right mate, seeking some type of approval, selling a product or an idea (or yourself), or trying to organize others into getting something accomplished, you're going to encounter rebuffs and resistance. What can you do to overcome so much negativity?

This wise, insightful parable follows our hero who ventures into the Land of NO in search of YES. He watches well-intentioned characters flounder and fail—while noticing other characters using different approaches and achieving success. Our observant hero learns from others’ experiences, as well as his own.

Through his journey, you will discover how you, too, can persist in the face of frequent NOs — both the NOs uttered by people around you and, perhaps more importantly, the insidious NOs whispered by your own inner voices.

The second half of the book takes you from parable to practice—with proven tips, tools, and strategies to help you persevere, develop tenacity, persist in the face of rejection, and overcome the inertia of the status quo. Taken together, the two parts of this book provide a how-to manual that's both practical and entertaining. It will help you find the YESes you seek—faster, more effectively, and with a lot less discouragement and despair in the process.

  • Pub date: 1 January 2018
  • ISBN: 9781576753392
  • Imprint: Berrett-Koehler
  • Format: Hardback
  • Pages: 168
  • RRP: $34.99

Praise for Yes Lives In The Land Of No

““Is this a great book? YES. Will you recognize many of the negative people in your life? YES again. Will you learn how to avoid NO, as well as how to deal with NO if you can't avoid it? YES, for sure. And will you learn how to turn NO into YES? Undoubtedly YES. Could this book make your life more positive? YES, absolutely!” –Ken Blanchard, coauthor of The One Minute Manager and The Secret “We tend to forget that the road to success is not a smooth, four-lane highway. It is more like a winding dirt road … with myriad NOs in the form of potholes, rocks and boulders, roadblocks and detours. This funny, engaging guide will inspire you to keep moving forward through the Land of NO until you find your YES. What a wonderful book!” —Chellie Campbell, author of The Wealthy Spirit and Zero to Zillionaire! “The beauty of metaphor is that it communicates meaning, not just information—which is why I learned so much from this book about navigating a sea of negativity to find the treasure that is YES.” —Dr. Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader and Organizing Genius “This imaginative, creative book is encouraging for your mind, as well as your soul.” —Paul Orfalea, Kinko’s founder and coauthor of Copy This! “Here’s the perfect gift for anyone who is graduating high school, going to college, looking for a job, taking that first job, stuck in a job, or just plain wondering how to negotiate better in life. Provided here are the practical tools needed to turn ‘NOs’ into ‘YESes’ … or at least ‘Maybes’… and to understand the lesson beneath the ‘NO.’ There is no way the recipient of this book won’t say ‘Thanks’” —Beverly Kaye, founder and CEO, Career Systems International, and coauthor of Love It Don’t Leave It: 26 Ways to Get What You Want at Work ”


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