- Published: 30 September 2025
- ISBN: 9789815295030
- Imprint: PRH SEA
- Format: Paperback
- Pages: 276
- RRP: $32.99
Why Did You Buy That Drink?
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- Published: 30 September 2025
- ISBN: 9789815295030
- Imprint: PRH SEA
- Format: Paperback
- Pages: 276
- RRP: $32.99
'A wonderful book, which explores the never-ending dance between marketers and consumers.'
Rory Sutherland
'Bouhassoune—an expert guide—weaves together the disciplines of marketing, psychology, and economics to paint a picture that captures how academics and practitioners understand consumers and their preferences.'
Adam Alter
'This book peels back the layers of everyday decision-making to reveal the hidden forces that drive decision making. An insightful guide for anyone looking to understand what truly shapes consumer behaviour—or influence it.'
Jonah Berger