We Can All Make It

the star of Dragon's Den shares her secrets of success

Sara Davies

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From student dreams to Dragons Den (and now Strictly Come Dancing!) - Sara Davies MBE's story of building her multi-million pound craft business from scratch and why we can all make it big, if we invest the right determination and drive.

By the time Sara Davies left university, she was running a business with a half million pound turnover from her student bedroom. When she became the youngest of BBC 1's iconic Dragons, that turnover was £25 million. Today, she is one of Britain's biggest business names.

Now, in a memoir as full of warmth, wit and wisdom as she is, Sara shares what it took to get there - from manning factories overnight with her mam and dad to hitting the trade shows of Las Vegas alone, armed with little more than ambition and a passion for crafts. What does she look for in a business investment? Where does she find time to enjoy family life while running an empire? What did lockdown change about the way she ran her company? And which is the bigger buzz - witnessing your latest product sell out as you broadcast live to 96 American homes, or dancing the cha cha cha as one of Strictly Come Dancing's brightest stars while your family cheer you on?

Sara says that 'good storytelling is the key to making sales'. In We Can All Make It she proves just what a great storyteller she is.

Published: 28 May 2022
ISBN: 9781787636095
Imprint: Bantam Press
Format: Hardback
Pages: 320
RRP: $52.99

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Praise for We Can All Make It

I knew I loved Sara Davies but I love her even more now I've read this. Page-turning, inspiring, Sara's book has reaffirmed all that I think is most important in life.
Gethin Jones