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  • Published: 11 November 2025
  • ISBN: 9789815323061
  • Imprint: PRH SEA
  • Format: Paperback
  • Pages: 272
  • RRP: $32.99
Categories:

This is Ikigai365



Inspiring people to take concrete steps into the next phase of their personal Ikigai journeys (through stories that embrace authentic Japanese Ikigai & tools that provide the nudge).

This is Ikigai365 embarks on a journey to help individuals uncover their authentic Ikigai—a deep sense of purpose that makes every day meaningful. By sharing the personal and relatable stories of Japanese individuals aged 27 to 100, the book aims to inspire readers to understand and pursue their own Ikigai.

The book asserts that everyone is a hero, encouraging readers to discover and externalize their inner hero. It motivates and guides people into action, emphasizing daily purpose. Authored by practitioners at various life stages, it highlights the importance of living with purpose and embraces the philosophy of 'Kaizen'—small daily improvements for a fulfilling life.

This is Ikigai365 rejects the fleeting pursuit of happiness, advocating for feeling alive and fulfilled by accepting life's emotional ups and downs. It aims to inspire those facing challenges, offering hope and moments of inspiration. The book is for anyone eager to explore the authentic Japanese concept of Ikigai. Promoting a fulfilling life regardless of age, This is Ikigai365 views life as a stage where individuals perform their unique acts daily.

The diverse team, including Prof. Hasegawa—Clinical Psychologist, Rajiv—an established Ikigai Coach, Shivendu—Mentor/Advisor specializing in human capital & paradigm shifts, Sumathy—Chief Researcher & story teller and Rati—a Self-Care Coach shares a common mission. The authenticity of Ikigai365 team is deeply rooted in Prof. Hasegawa’s more than two decades of extensive research on Ikigai. While each team member has individual motivations for contributing to this book, a shared passionmfor disseminating authentic knowledge of Japanese Ikigai is what unites them.

  • Published: 11 November 2025
  • ISBN: 9789815323061
  • Imprint: PRH SEA
  • Format: Paperback
  • Pages: 272
  • RRP: $32.99
Categories:

About the author

Akihiro Hasegawa

Prof. Akihiro Hasegawa Ph.D, Teikyo University Japan, Practicing Clinical Psychologist
Prof. Hasegawa is a Professor at Teikyo University in Japan and has published several research papers on Ikigai and has dedicated his life to researching Ikigai. He is also a practicing Clinical Psychologist & Hypnotist.

Rajiv Bajaj, Chairman & MD, Bajaj Capital & Ikigai Coach
Rajiv is the Chairman of Bajaj Capital, renowned as India's longstanding and trusted Financial Planning partner for multiple generations. Rajiv who is a 3-times Tedx speaker is also a passionate Ikigai Coach and helps individuals to put them on the path of self-discovery of their Ikigai.

Shivendu Nadkarni, Adjunct Associate Professor at NUS Business School, Mentor / Advisor - Human Capital x Paradigm Shift
Shiv is a seasoned FMCG industry veteran with nearly 3 decades of hands-on experience. Currently he is an Adjunct Associate Professor at NUS Business School’s Department of Strategy & Policy, Singapore. Shiv is also a life coach and a mentor to several young entrepreneurs.

Sumathy Gajapathy, Chief Researcher & Story teller
Sumathy has spent over 25 years in Japan and speaking the language has allowed her to deeply immerse herself in this unique culture and has been instrumental in developing lasting friendships and forging strong business relationships in her adopted country.

Rati Arora, Certified Health Coach
Rati is a certified Health Coach and a seasoned Project Manager for over a decade of experience in various roles within the corporate sector. Rati is on a personal mission to transform people's perspectives on health and well-being.