The Toyota Leaders: An Executive Guide
  • Published: 4 June 2019
  • ISBN: 9781934287231
  • Imprint: Vertical Inc
  • Format: Hardback
  • Pages: 336
  • RRP: $39.99

The Toyota Leaders: An Executive Guide

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During World War II, retreating Japanese forces, when embarking on a truck, would pray that its make was American, because that would mean their escape was assured. If the vehicle were of Toyota manufacture, the soldiers would ritually drink water, the action of a samurai who knows he is about to die. Such was the perception of Toyota. The company is now the #1 manufacturer of automobiles in the world, overtaking once indestructible General Motors. The Toyota Strategy is the story of how it happened and how the company's success may be replicated.

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.

- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.

- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.

- Discover why Toyota thinks giving back to Japan and the world is a smart idea.

- Learn how a national healthcare system is a good thing for business.

This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.
  • Published: 4 June 2019
  • ISBN: 9781934287231
  • Imprint: Vertical Inc
  • Format: Hardback
  • Pages: 336
  • RRP: $39.99
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Praise for The Toyota Leaders: An Executive Guide

"Masaaki Sato's career as a business journalist enabled him to see firsthand much of the evolution..."-Maryanne Keller, leading auto industry analyst