- Published: 2 November 2021
- ISBN: 9789814954655
- Imprint: PRH SEA
- Format: Hardback
- Pages: 196
- RRP: $29.99
The SMART BUSINESS GUIDE TO CHINA E-COMMERCE
HOW TO WIN IN THE WORLD’S LARGEST RETAIL MARKET
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- Published: 2 November 2021
- ISBN: 9789814954655
- Imprint: PRH SEA
- Format: Hardback
- Pages: 196
- RRP: $29.99
‘The Smart Business Guide to China E-Commerce is for any business that is thinking about a China strategy or how to approach international e-commerce. China has perhaps one of the most advanced e-commerce ecosystems in the world, and every retail brand needs a China e-commerce strategy. This book tells you how to make the most of this for your company.’
- Vamsi Mohan Thati, President, Coca-Cola Greater China & Mongolia