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  • Published: 1 January 2018
  • ISBN: 9781626561984
  • Imprint: Berrett-Koehler
  • Format: Hardback
  • Pages: 152
  • RRP: $42.99

The Secret



In this third edition, bestselling authors Ken Blanchard and Mark Miller answer the question most leaders ask at some point in their career: “What do I need to do to be a great leader?” The secret may surprise you.

The authors get at the heart of what makes a leader successful in this classic business fable. Newly promoted but struggling young executive Debbie Brewster asks her mentor, “What is the secret of great leaders?” His reply—“great leaders serve”—flummoxes her, but over time he reveals the five fundamental ways that leaders succeed through service. Along the way, Debbie learns:

•               Why great leaders seem preoccupied with the future
•               How people on the team ultimately determine your success or failure
•               What three arenas require continuous improvement
•               Why true success in leadership has two essential components
•               How to knowingly strengthen—or unwittingly destroy—leadership credibility

This new edition includes a leadership self-assessment so readers can measure to what extent they lead by serving and where they can improve. The authors have also added answers to the most frequently asked questions about how to apply the SERVE model in the real world. As practical as it is uplifting, The Secret shares Blanchard and Miller’s wisdom about leadership in a form that anyone can easily understand and implement.

  • Published: 1 January 2018
  • ISBN: 9781626561984
  • Imprint: Berrett-Koehler
  • Format: Hardback
  • Pages: 152
  • RRP: $42.99

About the authors

Ken Blanchard

Sheldon Bowles is the author with Ken Blanchard of many successful books in the One Minute Manager series, including Raving Fans and Gung Ho! Richard Silvano and Susan Silvano are directors of Houston-based Career Management International, which was founded in 1976. They have worked for many years in career counselling, employee training and development with individuals, as well as helping organizations, institutions and corporations to realise the full potential of their most precious investment, their human resources.

Praise for The Secret

“My challenge to you is simple: learn The Secret—then apply The Secret. If you do, your leadership and your life will be transformed forever!” —from the foreword by John C. Maxwell, author of the bestselling The 21 Irrefutable Laws of Leadership and founder of INJOY “You don’t have to be older to be a great leader. The Secret shows how to lay the foundation for powerful servant leadership early in your career to maximize your impact.”  —Claire Diaz-Ortiz, Head of Corporate Innovation and Philanthropy at Twitter, Inc. and author of Twitter for Good and Hope Runs “When you learn The Secret, don't keep it to yourself. Share it and use it with your people. It will make a difference in their lives and their performance.” —Donald G. Soderquist, former Vice Chairman, Wal-Mart, and founder of the Soderquist Center for Leadership and Ethics, John Brown University “If you know The Secret, both relationships and results will prosper. It's a perfect move in your life from success to significance.” —Bob Buford, author of Halftime

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