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About the book
  • Published: 30 September 2012
  • ISBN: 9781448133383
  • Imprint: Virgin Digital
  • Format: EBook
  • Pages: 240
Categories:

The Race for the 2012 Olympics


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THE INSIDE STORY OF THE RACE TO WIN THE WORLD'S MOST PRESTIGIOUS AWARD

London bid leader and British Olympic hero Sebastian Coe, Tony Blair and David Beckham all played a part in winning the most competitive race for the Games in Olympic history. But it was far from plain sailing and the campaign was a rollercoaster ride of emotions: full of drama, controversy and tears from the moment businesswoman Barbara Cassani was given the task of launching the bid in 2003, to the fateful day in Singapore when her successor, Lord Coe, and the rest of the world was told London had won.
Mike Lee was at the heart of this intriguing journey through the entangled world of International Olympic Committee politics, international sport, British politics and the media as he travelled the world with Coe and other team members to present London's bid.

  • Pub date: 30 September 2012
  • ISBN: 9781448133383
  • Imprint: Virgin Digital
  • Format: EBook
  • Pages: 240
Categories:

About the Author

Mike Lee

Mike Lee was London 2012's Director of Communications and Public Affairs during the campaign to secure the Olympics for the city. He has previously worked as a senior adviser for the Rt Hon David Blunkett MP and as Director of Communications and Public Affairs for UEFA.

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Praise for The Race for the 2012 Olympics

“A highly readable memoir”

The Independent

“A fascinating account of what goes on behind the scenes”

Observer


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