The Flip Side of Free
  • Published: 18 May 2021
  • ISBN: 9780262045650
  • Imprint: MIT Press
  • Format: Hardback
  • Pages: 264
  • RRP: $59.99

The Flip Side of Free

Understanding the Economics of the Internet

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Why "free" comes at a price: the costs of free internet services in terms of privacy, cybersecurity, and the growing market power of technology giants.

Why "free" comes at a price: the costs of free internet services in terms of privacy, cybersecurity, and the growing market power of technology giants.

The upside of the internet is free Wi-Fi at Starbucks, Facetime over long distances, and nearly unlimited data for downloading or streaming. The downside is that our data goes to companies that use it to make money, our financial information is exposed to hackers, and the market power of technology companies continues to increase. In The Flip Side of Free, Michael Kende shows that free internet comes at a price. We're beginning to realize this. Our all-purpose techno-caveat is "I love my smart speaker...but"--is it really tracking everything I do? listening to everything I say?
  • Published: 18 May 2021
  • ISBN: 9780262045650
  • Imprint: MIT Press
  • Format: Hardback
  • Pages: 264
  • RRP: $59.99
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Praise for The Flip Side of Free

"Michael's extensive background working on Internet issues in academic, government, and consulting markets [and] experience working on regulatory, operational, and market issues in all regions of the world spans a broad range of topics, including Internet governance, interconnection, Internet exchange points, and mobile and fixed broadband deployment." -- Karen Rose, Senior Director of Strategic Development and Business Planning at the Internet Society