The Anti-Procrastinator

Veronica Llorca-Smith is a public speaker and author. After two decades in senior leadership positions leading large teams in Asia Pacific for world brands such as Apple and Estée Lauder, she founded her own business. Originally from Spain, Veronica has lived in nine countries across Europe, South America, Asia, and the Pacific and speaks six languages fluently, including Chinese. She’s also an amateur triathlete and has completed over 100 races, including the World Championships of Half Ironman in Vegas and an Ironman in Western Australia.
Veronica uses her professional experience leading and motivating multicultural teams, as well as her passion for cultures, traveling, and sports, to empower others to unlock their potential in life. Her writing and public speaking gravitate around a growth mindset, self-improvement, and personal development, and her positivity shines through all her work. She’s a strong diversity and inclusion advocate and leverages her social media channels to raise awareness and inspire inclusion in organizations and society. In 2023, she was a finalist for the Diversity Lead of The Year Award by Women in IT Asia. She also spoke in the 12th Asian Women in Leadership Summit in Singapore in 2023.
She previously published The Lemon Tree Mindset, Conquering Your Burnout and The Flight Home, winner of the Liter