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  • Published: 17 August 2021
  • ISBN: 9780262045667
  • Imprint: MIT Press Academic
  • Format: Hardback
  • Pages: 320
  • RRP: $110.00

The 360° Gaze

Immersions in Media, Society, and Culture




A comprehensive study of the pervasive role of immersion and immersive media in postmodern culture, from a humanities and social sciences perspective.

A comprehensive study of the pervasive role of immersion and immersive media in postmodern culture, from a humanities and social sciences perspective.

Virtual reality, augmented reality, mixed reality, and other modes of digitally induced immersion herald a major cultural and economic shift in society. Most academic discussions of immersion and immersive media have focused on the technological aspects. In The 360° Gaze, Christian Stiegler takes a humanities and social science approach, emphasizing the human implications of immersive media in postmodern culture. Examining characteristics common to all immersive experiences, he uncovers dominant metaphors, such as the rabbit hole, and prevailing ideologies. He raises fundamental questions about opportunities and risks associated with immersion, as well as the potential effects on individuals, communities, and societies.

  • Published: 17 August 2021
  • ISBN: 9780262045667
  • Imprint: MIT Press Academic
  • Format: Hardback
  • Pages: 320
  • RRP: $110.00

Praise for The 360° Gaze

"[Stiegler] is an internationally renowned expert for immersive media and VR storytelling..." --https://www.km-k.at/en/event/christian-stiegler/
"Christian Stiegler's work is at the forefront of research into humanities and social sciences approaches to virtual and augmented reality, and he has established himself as a leading figure in this field." --Paul Moody
"Stiegler has become an important voice in ongoing scholarly and industrial conversations about VR, AR, and other forms of XR. As the lead of several research and creative projects, Stiegler has provided a framework for practitioners, scholars, and industry professionals to convene and debate the impact of these practices on today's media makers." --Professor Denise R. Mann

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