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You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization’s very DNA.

Through illustrative examples from a wide variety of industries, this book shows how to
• Design sustainable products • Green your facilities • Find green vendors • Use renewable energy • Reduce harmful emissions • Recycle waste products, and more

The emphasis is on practicality—stand-alone chapters you can read when you need them and tools you can use to implement change in any area of your organization.


“This is essential reading for any business leader—and anyone who wants to become one.” —Joel Makower, Executive Editor, GreenBiz.com, and author of Strategies for the Green Economy “A GPS for steering your business in a green and profitable direction way ahead of the curve with insight, innovation, integrity, and passion.” —Paulette Mae Cole, CEO and Creative Director, ABC Carpet and Home “This book makes the path to sustainability feel truly achievable.” —Eileen Fisher, Chief Creative Officer, Eileen Fisher, Inc. “No one has tried harder to quantify ‘good beyond profit.’” —John Stossel, Fox news correspondent “Provides an essential outline and all the creative new ideas to make any business greener.” —Denise Hamler, Director, Green Business Network of Green America

Formats & editions

  • Trade Paperback


    January 1, 2018


    264 pages

    RRP $29.99

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