Show Me the Money

“Show Me the Money answers the accountability questions for any program, project, or meeting. [It] provides a comprehensive method for showing the monetary success of meetings or events—or any program in any organization—using concrete measures in terms that any businessperson can understand.” — Deborah Sexton, President and CEO, Professional Convention Management Association “A great resource. Show Me the Money provides a clear understanding of how to forecast and measure the value of a project before it is developed and implemented.” — Jan Dehesh, former Vice President/CIO Qualcomm, Inc., CEO, Dehesh International, Inc. “With a step-by-step approach to calculating ROI and examples drawn from various fields and industries, this book gives you the tools to confidently support and evaluate any marketing program with your top executives.” — Paula Crerar, Vice President of Marketing, nTAG Interactive "Provides practical guidance on a topic that many find as easy as rocket science to understand—that is, showing the value in evaluation. You need this book!" — William J. Rothwell, Ph.D., SPHR, Professor, The Pennsylvania State University and President, Rothwell & Associates, Inc