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  • Published: 4 February 2008
  • ISBN: 9781742282329
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 312
Categories:

Rupert's Adevntures in China



When China's reformers eased open the communist giant's doors to the world, they found Rupert Murdoch standing outside in his best suit with a bunch of flowers.Used to being courted by those in power, Murdoch made a clumsy suitor. If the billionaire media mogul could swagger into China and add the world's biggest audience to his News Corp empire, he quickly discovered that things worked differently in the Middle Kingdom. The communist leadership kept the 'ultimate capitalist roader' at arm's length.Nonetheless, amid many blunders and much wasted money, News Corp managed to connect China to the world through the internet and to transform its staid television into a popular entertainment medium. But was Beijing simply using Murdoch to help the country modernise and to rehabilitate its image in the wake of Tiananmen Square? Did the panda outwit the fox?Bruce Dover, Murdoch's man on the ground in China for much of the 1990s, delivers a rollicking, insider's account of doing deals at the highest level of business and politics. In this intimate portrait of the impulsive billionaire in his prime, Dover describes fatefully introducing his boss to Wendi Deng - News Corp's future has a Chinese face after all.

  • Published: 4 February 2008
  • ISBN: 9781742282329
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 312
Categories:

About the author

Bruce Dover

Bruce Dover has more than twenty-five years' experience in Australian and international media. An award-winning foreign correspondent, he is a former deputy editor of The Australian newspaper and founding editor of Business Asia magazine. In China, he served Rupert Murdoch's News Corporation initially as head of business development, and later as Vice President (China), from 1992-99, returning to Sydney to head News Limited's online division, News Interactive. In 2000 he joined CNN International as Managing Editor (Asia), overseeing the network's television and internet operations across Asia Pacific. He was appointed Chief Executive of ABC TV's Australia Network in 2007.

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