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  • Published: 1 January 2018
  • ISBN: 9781576754795
  • Imprint: Berrett-Koehler
  • Format: Trade Paperback
  • Pages: 216
  • RRP: $29.99

Mission, Inc.



A new breed of business is springing up across the land: social enterprises, whose primary purpose is to support the common good. Organized as for-profits, nonprofits, and everything in between, they see businesses as the means to a better world for all.

In this groundbreaking guide, Kevin Lynch and Julius Walls, Jr. draw on their own hard-won experiences and those of twenty other social enterprise leaders. Exploring ten key paradoxes of social enterprises, they show how to navigate the extreme challenges and seize the tremendous opportunities these organizations present. Whether you're looking for guidance on choosing a structure, finding and hiring talent, marketing, finances, operations, or scaling, this practical, accessible guide offers clear and compelling answers that light the way.

  • Published: 1 January 2018
  • ISBN: 9781576754795
  • Imprint: Berrett-Koehler
  • Format: Trade Paperback
  • Pages: 216
  • RRP: $29.99

About the authors

Kevin Lynch

Kevin Lynch is internationally recognized for his growing portfolio of conceptual portraiture. At turns graphic, glamorous, and graceful, Lynch’s celebrity, fashion, advertising, and fine art images have appeared in museums and galleries throughout Europe and the United States.

Praise for Mission, Inc.

“Read this book and keep it nearby. It is jam-packed with useful and relevant information not only for the aspiring social entrepreneur but for the experienced one as well. I learned a lot that will help me in my own business.” —Michael Hannigan, President and cofounder, Give Something Back, Inc. “Kevin Lynch and Julius Walls have written the most accessible, practical approach to social enterprise in years!  Newbies and veterans alike can mine their work over and over again and never come away empty.” —Jerr Boschee, founder and Executive Director, The Institute for Social Entrepreneurs, and Visiting Professor of the Practice in Social Enterprise, Carnegie Mellon University “Like the social enterprises it celebrates, Mission Inc. successfully juggles a ‘double bottom line,’ integrating a bold vision for business as a vehicle for social impact with exceptional practical advice for the organizations and people that increasingly pursue an idea whose time has come.” —Jim Schorr, Professor, Vanderbilt University, and former CEO, Juma Ventures

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