SALES POINTS: * Over 10, 000 of this edition sold. * New issue to coincide with publication of Mehta's new work Snakes and ladders. * Her backlist will be part of a huge Mehta campaign for the new book. * Reissued for the 50th annniversary of Indian Independence. * To be part of the Indian Summer Promotion.
THE BOOK: 'The scintillating flurry of anecdotes through which Gita Mehta describes the fools, knaves, wretches and occasional genuine sage she finds on the modern spiritual paths is no less formidable than the old one-two of the Zen masters. Karma Cola is a highly entertaining account of the consumerist West struggling to gobble up Hinduism and choking itself in the process'. The Listener.