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It's Not About You
  • Published: 24 October 2012
  • ISBN: 9780670921973
  • Imprint: Penguin eBooks
  • Format: EBook
Categories:

It's Not About You



'A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company' Darren Hardy, publisher, Success magazine

Ben is a young manager who has been charged with persuading 500 employees to agree to a merger. Facing an impossible battle, he seeks the advice of an old friend, who introduces him to eccentric Aunt Elle.

In the week leading up to the crucial employee vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with the company's top executives, coming back with a new leadership lesson each time. Ben finally learns the critical principle so many people in power fail to grasp: it's not about me, it's about you.

Written with a light touch and filled with practical advice, this book will resonate with all who aspire to influential leadership.
%%%'A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company' Darren Hardy, publisher, Success magazine
Ben is a young manager who has been charged with persuading 500 employees to agree to a merger. Facing an impossible battle, he seeks the advice of an old friend, who introduces him to eccentric Aunt Elle.
In the week leading up to the crucial employee vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with the company's top executives, coming back with a new leadership lesson each time. Ben finally learns the critical principle so many people in power fail to grasp: it's not about me, it's about you.
Written with a light touch and filled with practical advice, this book will resonate with all who aspire to influential leadership.

  • Published: 24 October 2012
  • ISBN: 9780670921973
  • Imprint: Penguin eBooks
  • Format: EBook
Categories:

About the authors

John David Mann

John David Mann is coauthor of more than thirty books, including four New York Times bestsellers and five national bestsellers. His writing has won multiple awards, including the Living Now Book Awards Evergreen Medal for its “contributions to positive global change.”

Bob Burg

Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events, with audiences ranging in size from 50 to 16,000. His the previous books include Endless Referrals and the bestseller The Go-Giver(coauthored with John David Mann)