Influence is Your Superpower
  • Published: 12 April 2023
  • ISBN: 9781785042386
  • Imprint: Vermilion
  • Format: Paperback
  • Pages: 304
  • RRP: $24.99

Influence is Your Superpower

How to Get What You Want Without Compromising Who You Are

Formats & editions
Paperback
12 Apr 2023
EBook
1 Feb 2022
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Dynamic Yale professor rewrites the rules of persuasion in this breakthrough pop psych book – think Dale Carnegie for do-gooders or Quiet meets Robert Cialdini ’s Influence

Get what you want without compromising who you are: the new rules of persuasion to influence others for good

We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.

Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing on the latest behavioural research, entertaining real-life stories and the skills she teaches on her sell-out Yale University MBA course, Zoe Chance unpacks what influence is and how we are persuaded before setting out a series of powerful skills you can adopt to master the art of persuasion and influence. Her techniques include the Magic Question, Powerful Listening, the What Would It Take Question and Building Support. She also looks at how to use influence for maximum positive impact in the world - and how to defend yourself against the 'dark arts' of persuasion by other less scrupulous individuals or institutions.

Bold, entertaining and efficacious, this indispensable book is a call to action for all the nice people in the world wanting to practice influence without resorting to manipulation, bullying or corruption to create a brighter more positive future.
  • Published: 12 April 2023
  • ISBN: 9781785042386
  • Imprint: Vermilion
  • Format: Paperback
  • Pages: 304
  • RRP: $24.99
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About the author

Zoe Chance

Zoe Chance helps great people become more influential. She’s an assistant professor of marketing at Yale School of Management, where she teaches one of the school’s most popular electives, Mastering Influence and Persuasion (aka ‘Doing Uncomfortable Things That Make You a Better Person’). Zoe delivers keynotes and influence workshops internationally and works with Fortune 500 firms and leading non-profits.

Her research has been published in top academic journals, including Proceedings of the National Academy of Science and Psychological Science, and covered in media outlets such as The New York Times, The Wall Street Journal, The Economist and BBC. Google uses her behavioural economics framework as the basis for their global food policy, to help employees make healthier choices by accident. And Zoe's TEDx talk, How to Make a Behaviour Addictive, has been viewed over 500,000 times.

In 2017, Thinkers50 named Zoe one of the top global management thinkers to watch. Prior to Yale, Zoe managed a $200MM segment of the Barbie brand at Mattel, acted on stage and film, and earned her bachelor's from Haverford College, MBA from USC and doctorate from Harvard Business School. For more information about Zoe Chance and her work visit https://www.zoechance.com/.

Praise for Influence is Your Superpower

This book is special. It invites you in with the promise of a truly important topic; charms you with engaging stories and stylings; and treats you to a buffet of beautifully presented, scientifically grounded life lessons about social influence. By the end, my greatest wish was for even more pages.

Robert Cialdini, Author of Influence and Pre-Suasion

Fun, filled with great stories, and rooted in groundbreaking research, Influence Is Your Superpower explains the new rules of persuasion for a better world.

Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better

An engaging book on the science of encouraging other people to say yes . . . Zoe Chance's research won't just expand your repertoire of persuasive skills - it might also reduce your anxiety about being rejected.

Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

Influence is your Superpower is so jammed with insight that you'll find useful advice on almost every page. This smart, accessible book will definitely make you a better persuader - and might even make you a better person.

Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is Human

The secret to leading with humility is here in this smart, lively read.

Ed Catmull, co-founder of Pixar, author of Creativity, Inc.

Filled with the best science and catchy stories you can't wait to tell your friends, Chance has given us an absolute treasure trove of small (and often surprising!) changes that we can all make each and every day to become more effective influencers. I know I'll be using all these new tips at work, when communicating with family and friends, and beyond!

Laurie Santos, professor of psychology at Yale University and host of the podcast The Happiness Lab

Essential lessons with the ideal teacher.

Laszlo Bock, co-founder and CEO of Humu
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