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About the book
  • Published: 16 February 2016
  • ISBN: 9780241245422
  • Imprint: Penguin eBooks
  • Format: EBook

Illuminate

Ignite Change Through Speeches, Stories, Ceremonies And Symbols




Most people fear change, particularly at work. Change disrupts our everyday lives, often causing more work than improvement.
But according to Nancy Duarte and Patti Sanchez, change shouldn't be so hard - with the right leader.
By studying successful movements throughout history, Duarte has created a framework for persuasive communication - rooted in storytelling principles - to inspire action in teams that just want everything to stay the same.
Duarte and Sanchez show leaders how to use the power of speeches, stories, ceremonies and symbols to motivate people to embrace and execute bold visions for a better future.
%%%'Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly' ROBERT B. CIALDINI, author of Influence

To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people.
In this visual and accessible communication guidebook, Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols and inspire those around you to support and execute your vision.
'Great leaders aren't measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead - even without being loud'
SUSAN CAIN, AUTHOR OF QUIET AND COFOUNDER OF QUIET REVOLUTION

'Leading people through change is hard to do, especially for leaders who don't communicate well. But Illuminate makes it easy with a clear road map and comprehensive communication tool kit that will help any leader learn how to inspire and activate people'
BETH COMSTOCK, VICE CHAIR OF GE


%%%This visual and accessible communication guidebook will show you how to use persuasive communication to inspire those around you to support and execute your vision.

Whenever Steve Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That's because instead of selling, Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.
As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders use to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols.
This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM and others have mobilized people to embrace bold changes. To envision the future is one thing; getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.

  • Pub date: 16 February 2016
  • ISBN: 9780241245422
  • Imprint: Penguin eBooks
  • Format: EBook

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