Illuminate
Ignite Change Through Speeches, Stories, Ceremonies and Symbols
- Published: 16 February 2016
- ISBN: 9780241245422
- Imprint: Penguin eBooks
- Format: EBook
- Pages: 224
Great leaders aren't measured by their volume but by their ability to be truly heard. To motivate others, leaders must listen and communicate empathetically. With Illuminate, everyone can learn to lead - even without being loud
SUSAN CAIN, author of Quiet and cofounder of Quiet Revolution
Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly
ROBERT B. CIALDINI, author of Influence
Duarte and Sanchez give us the unique concept that our company's change and growth have the structure of epic drama; we make our stories through working out our difficulties. They give an even deeper insight that we must begin our next journey before the current one ends. Most people misunderstand the role of story in our lives, but by understanding it, we can use it as a metaphor for leading
ED CATMULL, president of Pixar and Walt Disney Animation Studios, and author of Creativity, Inc.
Whether it is to well-dressed executives or begrimed young soldiers, there is a vast difference between simply transmitting information and effectivelycommunicating it. Illuminate is a tremendous guide for anyone who must educate, motivate, or inspire - and that's just about all of us
GENERAL STANLEY McCHRYSTAL, author of Team of Teams and cofounder of McChrystal Group
Leading people through change is hard to do, especially for leaders who don't communicate well. But Illuminate makes it easy with a clear road mapand comprehensive communication tool kit that will help any leader learn how to inspire and activate people
BETH COMSTOCK, vice chair of GE