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  • Published: 1 September 2010
  • ISBN: 9781409004332
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 192

How To Become CEO



The surprising secrets of success brought together in one book by the subject of the world's most widely taught marketing case study.

In recent years, the CEO's position within the typical high-profile company has been received more media attention than ever before. the job and paycheque of a CEO can quickly turn a relatively unknown top-level manager into a powerful international business leader with celebrity status.

But how do those people get so lucky?
What's their secret? Employees and recent graduates everywhere are asking.
How can I get ahead?
How can I become CEO?
This book has the answers

  • Published: 1 September 2010
  • ISBN: 9781409004332
  • Imprint: Ebury Digital
  • Format: EBook
  • Pages: 192

About the authors

Jeffrey J Fox

Jeffrey J. Fox is the bestselling author of How to Become CEO, How to Become a Rainmaker and How To Become a Great Boss. He is a Harvard MBA and founder of Fox and Co. Inc, a premier marketing consulting company in Connecticut. He has won numerous awards from the business community, including Sales & Marketing Management magazine's Outstanding Marketer Award.He has held senior marketing positions at several international companies and is a sought-after speaker to senior executives. His success has made him the subject of a Harvard case study that is rated one of the top 100 case studies, and is thought to be one of the most widely taught marketing case studies in the world.

Jenny Wagner

Jenny Wagner lives with her husband, their dog and three lazy cats in a small Queensland farmhouse that looks like a witch's cottage. The garden is full of possums, lizards, goannas, frogs, scrub turkeys and other birds. Sometimes a couple of wallabies come to visit, too.

Jenny likes writing best of all, unless it's going badly, in which case she hates it. She also likes going for walks, listening to classical music, studying languages, doing cryptic crossword puzzles, getting together with friends and putting off the vacuuming. She likes two-minutes noodles with tomato paste stirred in, brussels sprouts and good coffee. She doesn't like racism, cruelty to animals or people, or getting up early.

As well as her best-selling novels featuring the nimbin, Jenny Wagner has also written several very successful children's picture books.

The Bunyip of Berkeley's Creek and John Brown, Rose and the Midnight Cat both won the Children's Book Council of Australia Book of the Year Ward (Picture Books) and are widely considered to be classics.

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