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The surprising secrets of success brought together in one book by the subject of the world's most widely taught marketing case study.

In recent years, the CEO's position within the typical high-profile company has been received more media attention than ever before. the job and paycheque of a CEO can quickly turn a relatively unknown top-level manager into a powerful international business leader with celebrity status.

But how do those people get so lucky?
What's their secret? Employees and recent graduates everywhere are asking.
How can I get ahead?
How can I become CEO?
This book has the answers

Formats & editions

  • EBook


    September 1, 2010

    Ebury Digital

    192 pages

    Online retailers

    • Amazon Kindle AU
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    • Google Play EBook AU
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