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  • Published: 24 April 2013
  • ISBN: 9780241957431
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 288

Hello World

Where Design Meets Life



A definitive exploration of design and why it matters -- in life, in business and in the world

Design is one of the most powerful forces in our lives. When deployed wisely, it can being us pleasure, choice, strength, decency and much more. But if its power is abused, the outcome can be wasteful, confusing, humiliating, even dangerous. None of us can avoid being affected by design, whether or not we wish to. It is so ubiquitous that it determines how we feel and what we do, often without our noticing.

Hello World explores design's influence on our lives. Written by the renowned design critic Alice Rawsthorn and designed by the award-winning book designer Irma Boom, it describes how warlords, scientists, farmers, hackers, activists and designers have used design to different ends throughout history: from the macabre symbol invented by 18th century pirates to terrorise their victims into surrender, to one woman's quest for the best possible prosthetic legs and the evolution of the World Cup ball.

At a time when we face colossal changes, unprecedented in their speed, scale and intensity - from the deepening environmental crisis, to giant leaps in science and technology - Hello Worldexplains how design can help us to make sense of them andto turn them to our advantage.

  • Published: 24 April 2013
  • ISBN: 9780241957431
  • Imprint: Penguin eBooks
  • Format: EBook
  • Pages: 288

About the author

Alice Rawsthorn

Alice Rawsthorn is an internationally renowned design commentator, whose columns for the International New York Times are syndicated to other media worldwide. Her latest book, the critically acclaimed Hello World: Where Design Meets Life, published by Hamish Hamilton, explores design's influence on our lives – past, present and future.  Based in London, Alice is a trustee of the Whitechapel Gallery and the Michael Clark Dance Company, as well as chair of trustees at the Chisenhale Gallery.