> Skip to content
About the book
  • Published: 3 September 2007
  • ISBN: 9781741667202
  • Imprint: Random House Australia
  • Format: Trade Paperback
  • Pages: 336
  • RRP: $34.99
Categories:

Flip!




How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent

How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent

Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean’s and Borders to Fairfax, PWC, L’Oreal, the ADF and Westpac.

In FLIP he reveals what the superstars of modern business have in common: an ability to ‘flip’ - to think counter-intuitively and then act boldly, with no regard for ‘business as usual’ conventions. The only rule is that there are no rules. Those who take these lessons on board will be well placed to join other ‘flipstars’ such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril ...

  • Pub date: 3 September 2007
  • ISBN: 9781741667202
  • Imprint: Random House Australia
  • Format: Trade Paperback
  • Pages: 336
  • RRP: $34.99

About the Author

Peter Sheahan

Peter Sheahan, Group CEO and Founder of global consultancy Karrikins Group, is known internationally for his innovative business thinking and thought leadership. Having successfully grown his own global company, Peter knows firsthand the challenges of building a business in a volatile and disruptive world. He has worked with some of the world's leading brands, including Microsoft, IBM, AT&T, and Wells Fargo. In addition to being a leading business author (his books include Making It Happen, Flip and Generation Y), Peter has been named one of the '25 Most Influential Speakers' by the US National Speakers Association and is the youngest member to have ever been inducted into the Association's 'Hall of Fame'.

Also by Peter Sheahan

See all

Praise for Flip!

“Edward De Bono meets Tom Peters . . . essential reading”

Warren Hart, Syndicate Chairman, CEO Institute, Australia

“Peter is dynamic, engaging and fun.”

Heather Miles, Westpac


Related titles