Dare to Serve

“A new perspective on servant leadership—challenging us to bring both courage and humility to the table—for the sake of the people and the enterprise.” —John C. Maxwell, New York Times-bestselling author

In this updated edition of Dare to Serve, former Popeyes CEO Cheryl Bachelder shows that leading by serving is a rigorous and tough-minded approach that yields the best results.

When she was named CEO of Popeyes in 2007, the stock price had slipped from $34 in 2002 to $13. The brand was stagnant, the team was discouraged, and the franchisees were just plain angry. Nine years later, restaurant sales were up 45 percent, restaurant profits had doubled, and the stock price was over $61. Servant leadership is sometimes derided as soft or ineffective, but this book confirms that challenging people to reach a daring destination, while treating them with dignity, creates the conditions for superior performance. 

The second edition of this bestselling book includes Bachelder’s post-Popeyes observations and new examples of how you can switch your leadership from self to serve. Ever engaging and inspirational, Bachelder takes you firsthand through the transformation of Popeyes and shows how anyone, at any level can become a Dare-to-Serve leader.

“Extraordinary! Dare to Serve describes the kind of leadership so desperately needed in the 21st century. A powerful blend of courage and humility, Cheryl Bachelder’s engaging story offers a clear path for leaders to follow, and what makes her message so compelling is the tremendous results she’s produced. I highly recommend this book.” —Stephen M. R. Covey, New York Times-bestselling author of The Speed of Trust