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'GOOD TO GREAT is about turning good results into great results; BUILT TO LAST is about turning great results into an enduring great company' Jim Collins

‘This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.’
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day – as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: ‘What makes the truly exceptional companies different from other companies?’ Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, BUILT TO LAST provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.


'Offers valuable insights about the roots of sustained corporate greatness - the back-to-the-future approach is welcome. Indeed, it is remarkable.'

Harvard Business Review

'Collins and Porras will emerge as the gurus to watch over the next decade.'

The Director

'It's a very, very good book, and a great lesson for all of us at Starbucks that success is not an entitlement.'

Howard Schultz, CEO, Starbucks Coffee

'A fascinating historical study of the factors that made high-octane companies what they are today.'


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Formats & editions

  • Hardback


    October 3, 2005

    Random House Business

    368 pages

    RRP $49.99

    Online retailers

    • Abbey's Bookshop
    • Angus & Robertson Bookworld
    • Booktopia
    • Boomerang Books
    • Collins Booksellers
    • Dymocks
    • Books Kinokuniya
    • The Nile
    • QBD
    • Readings
    • Robinsons Bookshop

    Find your local bookstore at booksellers.org.au

  • Audio Book


    November 1, 2005


    RRP $42.99

    Online retailers


    Find your local bookstore at booksellers.org.au


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