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Branded
About the book
  • Published: 15 May 2003
  • ISBN: 9780099458067
  • Imprint: Random House Business
  • Format: Paperback
  • Pages: 336
  • RRP: $32.99

Branded


Formats & editions


The buying and selling of teenagers.

Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other.This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.

  • Pub date: 15 May 2003
  • ISBN: 9780099458067
  • Imprint: Random House Business
  • Format: Paperback
  • Pages: 336
  • RRP: $32.99

About the Author

Alissa Quart

Alissa Quart is the author of the acclaimed book Branded. She writes opinion pieces and book reviews for The New York Times and features for Lingua Franca, Elle, The Nation and Salon. Her latest book Republic of Outsiders (The New Press, 2013) is a discussion of America's activist subcultures. A former child prodigy, she started writing novels at the age of seven and won numerous national writing competitions. She is a graduate of the Columbia School of Journalism.


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