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  • Published: 1 January 2018
  • ISBN: 9781576751244
  • Imprint: Berrett-Koehler
  • Format: Trade Paperback
  • Pages: 232
  • RRP: $47.99

Attracting Perfect Customers



Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them.
Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve.
Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers.
Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

  • Published: 1 January 2018
  • ISBN: 9781576751244
  • Imprint: Berrett-Koehler
  • Format: Trade Paperback
  • Pages: 232
  • RRP: $47.99

Praise for Attracting Perfect Customers

“For over twenty years, I have been trying to attract the perfect friends and clients and I thought I was doing a pretty fair job until I read this book. I thought that I had to work my fingers to the bone to get enough contacts to weed through to find perfection. This book focuses the perspective for you and makes it seem effortless!” —MAUREEN SANDERS Vice President and Office Manager Sterling Bank—Upper Kirby “Finally the truth about how to attract the best customers (and keep them). Attracting Perfect Customers is a must- read for anyone exhausted or frustrated by the competitive, war-like race for customers and business success. You can relax a bit, breathe a sigh of relief, and exceed your goals with advice like this!” —SHARON JORDAN-EVANS coauthor of Love ’Em or Lose ’Em: Getting Good People to Stay and President, The Jordan Evans Group “After being introduced to the Strategic Synchronicity process I have a clearer vision of the contribution I am to make in creating value for the customers, employees, and other stakeholders of Shell Services International. My Strategic Attraction Plans truly guide the most perfect people and events to me easily and effortlessly.” —PATTY WALTERS Senior Consultant, Management Consulting, Shell Services International, a part of the Royal Dutch/Shell Group of companies “A must-read if you’ve ever dreamed of having a ‘perfect’ client walk through the door! With clarity and precision, Hall and Brogniez teach us how to magnetize ‘perfect’ customers and rediscover a passion for our work.” —KATE LUDEMAN, PH.D. President, Worth Ethic Corporation, and coauthor of The Corporate Mystic “Attracting Perfect Customers provides thorough, practical, and innovative approaches to marketing, goal-setting, partnership development, and personal growth. I look forward to attracting ‘perfect readers’ for this ‘perfect book.’” —RIKKI FRANKLIN Community Relations Market Trainer Barnes & Noble, Houston “Attracting Perfect Customers is a step-by-step approach to increasing your happiness, as well as your profitability and success in business. It encourages readers to focus attention on the positive aspects of their businesses, their customers, and their employees rather than dwelling on the negatives. A very provocative concept.” —GERRY MYERS President of the Myers Group and Advisory Link and author of Targeting the New Professional Woman “It’s about time that someone wrote a practical book on how to apply universal principles to marketing. This book is filled with powerful tools that will help to create a whole new reality in your business!” —JUDI NEAL, PH.D. Director, Association for Spirit at Work, and author of The Four Gateways to Spirit at Work “You can light a fire on top of your place of business and people will notice you. Or you can light a fire in your heart and people will come to you. This book shows you how to do the latter. Call it magnetic marketing, attraction marketing, or just easy marketing. It’s pure wisdom and this book lights the way to it.” —JOE VITALE, author of Spiritual Marketing and The Seven Lost Secrets of Success and author of the best-selling audiotape package The Power of Outrageous Marketing “A soulful approach to marketing yourself, your company, and what you love to do best. Essential reading for those who want to bring their spirituality to work.” —RICHARD BARRETT business consultant and author of Liberating the Corporate Soul: Building a Visionary Organization “Hall and Brogniez blend market analysis, intuition, visioning, planning, and plain old-fashioned persistence to create a practical, workable business strategy. Give their method a try and before you know it, you’ll find yourself and your business transforming beyond belief!” —C. LESLIE CHARLES professional speaker and author of Why Is Everyone So Cranky? and The Customer Service Companion “Wonderful book. Well thought through. Read it!” —MICHAEL GERBER, author of the world-renowned E-Myth books and Chairman and CEO, E-Myth Worldwide “I like the simplicity of the strategic model in Attracting Perfect Customers. The exercises brought forth insights and connections that helped me as I made changes in the work I do. I recommend this book.” —TOM HEUERMAN, PH.D., writer/consultant “This is an extremely significant book. It has altered my life. Imagine working only with clients you like and who like you. You can. How? Simple. Read this book and do what it says.” President, Livelihood, and coauthor of —MARTIN RUTTE, Chicken Soup for the Soul at Work “After ten years as a sales trainer, I couldn’t agree more with the authors’ guidelines on Strategic Synchronicity. They actually show us how to refocus our train of thought from ‘how to find more customers’ to ‘attracting the perfect customer to us.’ Their techniques prove that not only will we increase sales, but we will be able to service, retain, and provide an enjoyable sales environment for everyone.” —JERRY HOCUTT President and Speaker for Hocutt & Associates, Inc., Home of the “Cold Calling For Cowards” Seminars and FootInTheDoor.Com “The authors state that ‘it is possible to attract only customers who value your service, pay you what you are worth, and send referrals to your business or Web site on a regular basis.’ If you would like this for your business, this book is for you.” —JUSTINE WILLIS TOMS, cofounder of New Dimensions Radio and coauthor of True Work: Doing What You Love and Loving What You Do “Having been in business for over thirty years, I was surprised to learn of an approach to better marketing that I’d not heard before. I am clearly convinced that, by adopting the Strategic Synchronicity philosophy, all companies can improve their effectiveness and, more importantly, the bottom line. I am still amazed at the pure simplicity of the approach; but then aren’t the best ideas always the simplest?” —ROBERT W. FENN, PH.D., Regional Director, Northeast Ohio Procurement Technical Assistance Center, Lake County Economic Development Center, Lake Erie College

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