Catch up on all the latest news from Penguin Books Australia including award winning authors, illustrators, designers, publishers and other publishing industry and book related news.
Eight Penguin titles have been shortlisted for the prestigious Prime Ministerâ€™s Literary Awards including The Ghost at the Wedding by Shirley Walker (Non-fiction); The Museum of Mary Child by Cassandra Golds, Swerve by Phillip Gwynne, Jarvis 24 by David Metzenthen and Beatle meets Destiny by Gabrielle Williams (Young Adult fiction); The Terrible Plop by Ursula Dubosarsky and illustrator Andrew Joyner, Running with the Horses by Alison Lester and Tensy Farlow and the Home for Mislaid Children by Jen Storer (Childrenâ€™s fiction).
The annual Prime Minister's Literary Awards celebrate the contribution of Australian literature to the nation's cultural and intellectual life and recognise literature's importance to our national identity, community and economy. For more information: http://www.arts.gov.au/books/pmliteraryawards10
To celebrate Penguinâ€™s 75th birthday, Penguin Books Australia has just published 75 new books in its bestselling Popular Penguins series. To mark the occasion theyâ€™ve also released an online social advergame Penguin Party.
Penguin Party kicks off with a ballroom filled with characters and scenes from 75 Popular Penguins. The aim of the game is to match each of the 75 books with its representative party image. Australian players who match all the book titles can enter into the competition to win 75 Popular Penguins and a hand-crafted Mark Tuckey recycled hardwood bookshelf.
Penguin Australia Marketing & Publicity Director Dan Ruffino said â€œWeâ€™ve been watching the gaming space closely and wondering how readers might embrace books in this arena. Weâ€™re really delighted to be launching our first social advergame with the Popular Penguins series, particularly as part of Penguinâ€™s 75th birthday celebrations.â€
Developed by online game specialist, 3RD sense, Penguin Party tests a playerâ€™s knowledge of the Popular Penguins. To help them match the titles, the player can view a description of each book, get hints, create a book wish list, save their progress and share Penguin Party with their friends on Facebook. Players who match all 75 titles can enter the competition.
Facebook adds a social dimension to the game, allowing Penguin Party players to share information about the game and the Popular Penguins with their Facebook friends. Players are rewarded for sharing the game with an extra â€˜hintâ€™ about one of the book titles and players who login using Facebook Connect can save their progress in the game. This means players can keep returning to the game until they match all 75 book titles.
â€œIn Penguin Party weâ€™ve incorporated all the features that make an online game fun and challenging,â€ said Colin Cardwell, CEO of 3RD sense. â€œThe game is tailored to appeal to people who love the Popular Penguins, the design is fun and the game play is challenging and sticky, ensuring players will return to play again and again. Facebook integration makes it easy for players to both share the party with their friends and save the game.â€
The Penguin Party launches today and the competition runs until Monday 16 August 2010.
Images/game screenshots are available here: http://3rdsense.com/news/view/60/
The game is available here: http://penguinparty.popularpenguins.com.au/
To arrange an interview and/or for additional quotes please contact:
Penguin Books Australia: Sally Bateman, +61 3 9811 2496, email@example.com
3RD sense: Suzie Cardwell, +61 2 8923 1202, firstname.lastname@example.org
For more information please visit www.victoriaday.org.au
Following the appointment of Dan Ruffino to the role of Penguin Group Digital Director based in New York, Penguin Asia Pacific CEO Gabrielle Coyne has announced that Sally Bateman will become Penguin Australiaâ€™s new Marketing and Publicity Director effective 1 September this year.
Sally joined Penguin in 1998 and since then has become a crucial part of Penguinâ€™s marketing and publicity strategy. Currently General Manager, Marketing and Publicity, Sally and Dan have worked closely since 2003 when Dan joined the marketing team as Director. Together they have become a formidable force in the design, strategy and execution of Penguinâ€™s marketing in Australia.
More recently, Sally has lead Penguinâ€™s direct to consumer strategy ensuring that activities in this area have both lead the market and enhanced and complemented the traditional marketing and publicity approach.
â€œI am delighted that such an able, loyal and dedicated person as Sally is now going to lead the team and our efforts while also making a valuable contribution to the overall business as it evolves and changes at such a rapid and exciting rate,â€ said CEO Gabrielle Coyne.
Sally Bateman said â€œI am thrilled at the opportunity to lead the talented marketing & publicity team. I look forward to continuing to work closely with my colleagues across Penguin and with the media, booksellers, our authors, illustrators and agents.â€
For more information please contact:
Publicity Manager, Penguin Australia
Ph 03 9811 2512, email: email@example.com
29th June 2010: Penguin announced today the appointment of Dan Ruffino as Group Digital Director, with responsibility for Penguinâ€™s digital strategy across the globe. He will start on 1st September and be based in New York, reporting to Penguin Chairman and CEO John Makinson.
In his new role, Dan will work with colleagues around the world with a focus on digital publishing and new digital revenue opportunities; direct to consumer communication and business intelligence; and global partnerships.
Dan Ruffino is currently Penguin Australiaâ€™s Marketing and Publicity Director. He has been with Penguin for almost ten years and, during this time, has been instrumental in establishing Penguin Australiaâ€™s leading online strategy. Prior to joining Penguin, he spent ten years at Pan Macmillan where he held a number of roles in sales, publicity and consumer marketing. He has also spent time working in the music industry.
John Makinson said: â€œI am thrilled that Dan is taking on this important role. He is a hugely talented marketing professional who has spent the last six years thinking about ways to make our content more enticing to the consumer. He has all the right qualifications and qualities for the job, but, above all, he has the enthusiasm and creative energy to ensure that Penguin continues to lead the way in digital innovation.â€
Dan Ruffino said: â€œIâ€™m excited about this opportunity and am looking forward to working closely with the very talented editorial and digital teams across Penguin. Having seen first hand the benefits and rewards that come from working creatively and collaboratively with colleagues around the world, Iâ€™m confident we can accelerate and capitalise on our digital publishing and direct-to-consumer offerings.â€
For more information:
Rebecca Sinclair, Communications Director
+44 207 010 4279