Penguin News

Catch up on all the latest news from Penguin Books Australia including award winning authors, illustrators, designers, publishers and other publishing industry and book related news.

Party with Penguin - Penguin celebrates 75 years with 75 new Popular Penguins and a social advergame
05 Jul 2010

To celebrate Penguin’s 75th birthday, Penguin Books Australia has just published 75 new books in its bestselling Popular Penguins series.  To mark the occasion they’ve also released an online social advergame Penguin Party.

Penguin Party kicks off with a ballroom filled with characters and scenes from 75 Popular Penguins. The aim of the game is to match each of the 75 books with its representative party image.  Australian players who match all the book titles can enter into the competition to win 75 Popular Penguins and a hand-crafted Mark Tuckey recycled hardwood bookshelf.

Penguin Australia Marketing & Publicity Director Dan Ruffino said “We’ve been watching the gaming space closely and wondering how readers might embrace books in this arena.  We’re really delighted to be launching our first social advergame with the Popular Penguins series, particularly as part of Penguin’s 75th birthday celebrations.”

Developed by online game specialist, 3RD sense, Penguin Party tests a player’s knowledge of the Popular Penguins.  To help them match the titles, the player can view a description of each book, get hints, create a book wish list, save their progress and share Penguin Party with their friends on Facebook. Players who match all 75 titles can enter the competition.

Facebook adds a social dimension to the game, allowing Penguin Party players to share information about the game and the Popular Penguins with their Facebook friends. Players are rewarded for sharing the game with an extra ‘hint’ about one of the book titles and players who login using Facebook Connect can save their progress in the game. This means players can keep returning to the game until they match all 75 book titles.

“In Penguin Party we’ve incorporated all the features that make an online game fun and challenging,” said Colin Cardwell, CEO of 3RD sense. “The game is tailored to appeal to people who love the Popular Penguins, the design is fun and the game play is challenging and sticky, ensuring players will return to play again and again. Facebook integration makes it easy for players to both share the party with their friends and save the game.”

The Penguin Party launches today and the competition runs until Monday 16 August 2010.

LINKS

Images/game screenshots are available here: http://3rdsense.com/news/view/60/

The game is available here: http://penguinparty.popularpenguins.com.au/

CONTACT

To arrange an interview and/or for additional quotes please contact:

Penguin Books Australia: Sally Bateman, +61 3 9811 2496, sally.bateman@au.penguingroup.com

3RD sense: Suzie Cardwell, +61 2 8923 1202, suzie@3rdsense.com

Stephanie Alexander named Victorian of the Year
01 Jul 2010

For more information please visit www.victoriaday.org.au

Penguin Australia Announcement - New Marketing & Publicity Director for Penguin Australia
30 Jun 2010

Following the appointment of Dan Ruffino to the role of Penguin Group Digital Director based in New York, Penguin Asia Pacific CEO Gabrielle Coyne has announced that Sally Bateman will become Penguin Australia’s new Marketing and Publicity Director effective 1 September this year.

Sally joined Penguin in 1998 and since then has become a crucial part of Penguin’s marketing and publicity strategy. Currently General Manager, Marketing and Publicity, Sally and Dan have worked closely since 2003 when Dan joined the marketing team as Director. Together they have become a formidable force in the design, strategy and execution of Penguin’s marketing in Australia.

More recently, Sally has lead Penguin’s direct to consumer strategy ensuring that activities in this area have both lead the market and enhanced and complemented the traditional marketing and publicity approach.

“I am delighted that such an able, loyal and dedicated person as Sally is now going to lead the team and our efforts while also making a valuable contribution to the overall business as it evolves and changes at such a rapid and exciting rate,” said CEO Gabrielle Coyne.

Sally Bateman said “I am thrilled at the opportunity to lead the talented marketing & publicity team. I look forward to continuing to work closely with my colleagues across Penguin and with the media, booksellers, our authors, illustrators and agents.”

ENDS

For more information please contact:
Anyez Lindop
Publicity Manager, Penguin Australia
Ph 03 9811 2512, email: anyez.lindop@au.penguingroup.com

Australian Book Industry Awards - Winners
30 Jun 2010

Illustrated Book of the Year

Stephanie Alexander's Kitchen Garden Companion by Stephanie Alexander

Distributor of the Year

United Book Distributors

DAN RUFFINO APPOINTED PENGUIN GROUP DIGITAL DIRECTOR
29 Jun 2010

29th June 2010: Penguin announced today the appointment of Dan Ruffino as Group Digital Director, with responsibility for Penguin’s digital strategy across the globe. He will start on 1st September and be based in New York, reporting to Penguin Chairman and CEO John Makinson.

In his new role, Dan will work with colleagues around the world with a focus on digital publishing and new digital revenue opportunities; direct to consumer communication and business intelligence; and global partnerships.

Dan Ruffino is currently Penguin Australia’s Marketing and Publicity Director. He has been with Penguin for almost ten years and, during this time, has been instrumental in establishing Penguin Australia’s leading online strategy. Prior to joining Penguin, he spent ten years at Pan Macmillan where he held a number of roles in sales, publicity and consumer marketing. He has also spent time working in the music industry.

John Makinson said: “I am thrilled that Dan is taking on this important role. He is a hugely talented marketing professional who has spent the last six years thinking about ways to make our content more enticing to the consumer. He has all the right qualifications and qualities for the job, but, above all, he has the enthusiasm and creative energy to ensure that Penguin continues to lead the way in digital innovation.”

Dan Ruffino said: “I’m excited about this opportunity and am looking forward to working closely with the very talented editorial and digital teams across Penguin. Having seen first hand the benefits and rewards that come from working creatively and collaboratively with colleagues around the world, I’m confident we can accelerate and capitalise on our digital publishing and direct-to-consumer offerings.”

Ends
For more information:
Rebecca Sinclair, Communications Director
+44 207 010 4279
rebecca.sinclair@uk.penguingroup.com

Wolfson Prize for History 2010 - Joint Winner
18 Jun 2010

Russia Against Napoleon by Dominic Lieven

Romantic Book of the Year Award 2010 - Finalist
07 Jun 2010

Romantic Elements

The Hunter's Wife by Katherine Scholes

To find out more about the award please visit romanceaustralia.com/rby.html

2010 Nita B Kibble Literary Awards for Women Writers
03 Jun 2010

Kibble Literary Award

Ghost at the Wedding by Shirley Walker

International Association of Culinary Professionals 2010 Winner
31 May 2010

General

Stephanie Alexander’s Kitchen Garden Companion by Stephanie Alexander

To find out more about this award please visit iacp.com.

2010 Nielsen BookData Booksellers Choice Award - Shortlisted
28 May 2010

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20 Oct 2014
Penguin Random House Authors Shortlisted for Prime Minister’s Literary Awards
We are delighted with the news that the 2014 Prime Minister’s Literary Awards shortlist features seven Penguin Random House authors, including recent ManBooker Prize winner, Richard Flanagan.The awards recognise ‘the role Australian writers play in enlightening and entertaining us, reflecting on our history and taking our stories to the world’ and weare so proud that our authors have bee

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