The only style manual ever to appear on bestseller lists has explained to millions of readers the basic principles of plain English. The book's mantra – make every word tell – is still on point. Whether seventeen or seventy, this much-loved classic, now in its fourth edition, will forever be the go-to guide when in need of a hint on how to make a turn of phrase clearer, or a reminder on how to enliven prose with the active voice. Kalman's exquisite illustrations give the revered work a jolt of new energy, making the learning experience more colourful and clear. The Elements of Style Illustrated will come to be known as the definitive, must-have edition.