The Weekly Times has an extremely diverse target market – it’s the largest regional newspaper in Australia and reaches people of virtually all ages, both in regional and metropolitan areas.
The annual subscription campaign presents a unique marketing challenge, as it requires an incentive that appeals to all kinds of readers.
Penguin has a vast range of premium-quality, large-format reference titles that are prized as family resources. These books generally claim a prominent place in the home and are referred to for many years.
View case study