The Weekly Times

The Weekly Times has an extremely diverse target market – it’s the largest regional newspaper in Australia and reaches people of virtually all ages, both in regional and metropolitan areas.

The annual subscription campaign presents a unique marketing challenge, as it requires an incentive that appeals to all kinds of readers.

Penguin has a vast range of premium-quality, large-format reference titles that are prized as family resources. These books generally claim a prominent place in the home and are referred to for many years.

Branded editions of high-end titles bearing The Weekly Times logo on the cover have driven the newspaper’s subscription campaigns for years. Especially popular selections have included The Penguin Australia Do-It-Yourself Manual, Animal: The Definitive Visual Guide to the World's Wildlife, The Cook’s Book of Ingredients, and most recently CWA Classics, the compendium of recipes from the Country Women’s Association. 

Read the company’s testimonial here.