Select content from three different Penguin cookbooks was combined to make a Bushells mini-book of “great Aussie recipes that are perfect with a cuppa.”

The promotion is a clever example of how to take full advantage of Penguin’s wide range, combining content from multiple titles to promote a single theme.

Bushells featured its logo on the custom-designed cover, and added an introductory page of original content - a humorous guide to Aussie tea etiquette that defined the personality of the entire book.

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The Egon Zehnder Story

Egon Zehnder was founded in 1964 with a set of core values that still determine how they provide services to this day. To celebrate their 50th anniversary, we worked with Egon Zehnder to produce a deluxe history of the Firm that was given to all employees at their global annual conference.

‘A View From the Lake: The Egon Zehnder Story’ is a premium edition hardback with full colour illustration throughout. We provided all editorial, proof-reading and indexing services, as well as layout, design and printing. We even organised delivery of the books to Switzerland!

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McDonald’s Happy Meals

Bright, colourful, fun books appeal to kids and parents alike, which is why McDonald’s decided to offer them with Happy Meals as an alternative to plastic toys.

For the first Happy Meals book promotion anywhere in the world, McDonald’s Australia used customised editions of the Eye Wonder and Look Closer educational titles.

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Duo washing powder

Everyone identifies with the classic characters from the Mr Men and Little Miss book series, making them the perfect personalities to front a national campaign.

PZ Cussons gave away customised Mr Men and Little Miss books with boxes of Duo washing powder bought in national supermarket chains. Small and light, the books were easily fixed to Duo packages with shrinkwrap.

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Tooheys Cooking Handbook

The Tooheys brothers' have-a-go spirit that inspired this cookbook isn't about perfecting complicated meals. It's about getting stuck in and giving cooking a shot! We worked with Lion Co to create a bunch of recipes for any occasion.

We hired a recipe writer, a recipe tester, and a food photographer to create the perfect Australian feel for Tooheys Cooking Handbook. Working with BMF, we stayed true to the iconic Tooheys brand and interspersed historical information, prior brand advertisements and pop-out coasters throughout.

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Green's General Foods

Family values are crucial to the Green's brand. The company celebrated this by giving away customised children’s books inside packs of cookie, muffin and slice mixes.

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News Limited Mini Cookbook Collection

News Limited boosted the sales of its major newspapers and launched the taste.com.au brand with mini-editions of Penguin’s best-selling celebrity chef cookbooks.

The 10-book series featured select recipes from the full-length cookbooks. A custom-designed taste.com.au slipcase added to the series’ collectability.

News Ltd offered the first book as a free gift, and each subsequent book for $2.95 with the purchase of a newspaper. The promotion delivered strong circulation growth, high redemption rates and immense brand exposure for taste.com.au.

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Grand Pacific Tours

Branded travel guides are a key promotional tool for Grand Pacific Tours. The books provide customers with a high-quality, attractive and easy-to-use product, and smartly reflect the company’s specialised focus on New Zealand.

The Grand Pacific Tours logo appears on the front and back covers of DK Eyewitness Travel Guide: New Zealand. A new page was inserted in the front, presenting the company’s web address and a personal message from the Managing Director. 

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The Weekly Times

The Weekly Times has an extremely diverse target market – it’s the largest regional newspaper in Australia and reaches people of virtually all ages, both in regional and metropolitan areas.

The annual subscription campaign presents a unique marketing challenge, as it requires an incentive that appeals to all kinds of readers.

Penguin has a vast range of premium-quality, large-format reference titles that are prized as family resources. These books generally claim a prominent place in the home and are referred to for many years.

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Pfizer chose Penguin books to promote the Revolution brand of flea and heartworm treatments for dogs and cats.

Pocket-size editions of titles from the DK 101 Essential Tips series (Caring for Your Cat and Caring for Your Dog) include a Pfizer-branded cover, a double-page spread detailing the benefits of the Revolution brand, and recommendations for the Revolution brand within the inside text.

Visit the Pfizer website. Read the company’s testimonial here.

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Frost Promotions

Frost Promotions has used Penguin’s custom publishing services for many years, using themed books as features of corporate gift hampers.

Frost has added The Great Aussie Barbie to hampers with essential grilling gear, combined health and fitness goods with Michelle Bridges’ Crunch Time, and given cookware products added shine by packaging them with cookbooks like Jamie Oliver’s Jamie’s Italy.

Visit the Frost website. Read the company’s testimonial here.

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Present Company Included

Present Company Included prepares corporate and customised gifts for clients in many different sectors, and the variety of Penguin’s catalogue is a great advantage in serving diverse tastes.

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Event Cinemas

Event Cinemas decided to prepare give-away goodie bags for its “Chicks at the Flicks” events. A branded book was an ideal inclusion – a product that is small and light, has lasting value and can be tailored for the target demographic.

Penguin provided a list of recommended titles from our huge range of popular fiction for women (a service available to any customer).

Event Cinemas chose Zoe Foster’s best-seller Air Kisses, and copies with the “Chicks at the Flicks” logo printed on the front cover gave customers a stylish and memorable treat.

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Foster's Wines

A popular Foster’s promotion offered customers a copy of Jamie’s Italy by Jamie Oliver as a reward for purchasing four bottles in one transaction. 

Jamie’s Italy was an ideal choice – the author has an enormous following in Australia, and the crossover between the book’s subject matter and Foster’s products made it a perfect fit.

The Foster’s Jamie’s Italy campaign was devised by Immediate.

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Uncle Toby's

The best content is not only engaging, it also comes from an authoritative and credible source. When Uncle Toby’s Oats needed healthy meal plans for its Cholesterol Challenge campaign, The CSIRO Healthy Heart Program was an ideal resource.

The original large-format book covers the CSIRO’s easy-to-follow eating and exercise plan for cardiovascular health. With CSIRO’s endorsement, recipes were modified to specifically mention Uncle Toby’s Oats. This customised content became the backbone of the campaign website.

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Content from three different DK kids’ books was used in The Stockland My Fun Activity Book, which was a hit with parents and children during Christmas giveaways at Stockland Shopping Centres around Australia.

Christmas craft activities, drawing lessons, decoration ideas and recipes for kids were cherry-picked from existing titles and combined to create a brand new book that also emphasised Stockland’s own characters and branding.

The Stockland promotion was devised by Imagine8.

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Park Avenue

To celebrate the 110th anniversary of Beatrix Potter’s timeless classic, The Tale of Peter Rabbit, Penguin republished the entire collection of Peter Rabbit stories with beautiful jewel-coloured covers.

Park Avenue foods commissioned stunning larger-format versions of two books from the series – The Tale of Peter Rabbit and The Tale of Jemima Puddle-Duck – to include in packages of their Easter eggs.

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DK Deluxe Travel Kit

The Penguin Corporate Sales team was approached by an agency looking for staff Christmas gifts on behalf of one of their clients. We were asked to provide tourist information appropriate for Australians, and to package it as a great corporate gift. We worked with the agency to come up with a unique concept that fit within their budget.

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Penguin’s wide range of titles virtually guarantees a strong content crossover with brands in any sector, for any audience. For Prevention magazine, the brand cohesion with Penguin author Michelle Bridges was clear.

Prevention covers health, lifestyle and beauty women aged 40 and above, while Michelle’s best-selling books share easy ways to live well through fitness, nutrition and a positive mindset.

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Penguin Collection

We are proud to offer a beautiful range of merchandise to complement our book range.

The Penguin Collection includes mugs, tea towels, key rings, luggage tags and notebooks – all in the iconic Penguin livery. Great gifts for people who love to read and the hipster in us all!

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