Paul Arden
Book for an event
Paul Arden, author of the international bestseller It's Not How Good You Are, It's How Good You Want to Be, is a former executive creative director at Saatchi and Saatchi and a legend of British advertising. He now owns a photographic gallery.
Books by Paul Arden
Whatever You Think, Think the Opposite
It's Not How Good You Are, It's How Good You Want To Be (2003) has sold over half a million copies worldwide.