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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Reviews

Scott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.

Calvin McDonald, CEO of Sephora

Scott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse– Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this– or more likely, buy it on Amazon.

Tom Upchurch, Wired

This is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again

Jonah Berger, author of Contagious and Invisible Influence

The Four is a fantastic, provocative book about where we are now and where we are going.

Phil Simon, Huffington Post

As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires

Publishers Weekly, “The Top 10 Business Books of Fall 2017”

Well argued and accessible... refreshingly clear-eyed

Brad Stone, Bloomberg

If there is a blunter, more opinionated, faster-talking expert on the Internet than Scott Galloway, I haven’t come across him. Or her.

Phillip Elmer-DeWitt, Fortune

Full of sharp insights and unconventional views

Nature

Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner

Joanne Tombrakos, Huffington Post

When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur

James Warren, Vanity Fair

This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley

Tristan Quinn, Times Literary Supplement

A big help in understanding how so many of us have come to completely rely on these tech giants — and what the future holds for other, less powerful companies.

Business Insider, Best Business Books of 2017

The Four is an essential, wide-ranging powerhouse of a book that, like Scott Gal­loway himself, marries equal parts incisive, entertaining and biting. As in his leg­endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read.

Adam Alter, author of Drunk Tank Pink and Irresistible

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Formats & editions

  • Trade Paperback

    9780593077900

    October 2, 2017

    Bantam Press

    352 pages

    RRP $35.00

    Online retailers

    • Abbey's Bookshop
    • Angus & Robertson Bookworld
    • Booktopia
    • Boomerang Books
    • Collins Booksellers
    • Dymocks
    • Books Kinokuniya
    • The Nile
    • QBD
    • Readings
    • Robinsons Bookshop
    Or

    Find your local bookstore at booksellers.org.au

  • Hardback

    9780593077894

    October 15, 2017

    Bantam Press

    352 pages

    RRP $45.00

    Online retailers

    • Abbey's Bookshop
    • Angus & Robertson Bookworld
    • Booktopia
    • Boomerang Books
    • Collins Booksellers
    • Dymocks
    • Books Kinokuniya
    • The Nile
    • QBD
    • Readings
    • Robinsons Bookshop
    Or

    Find your local bookstore at booksellers.org.au

  • EBook

    9781473542105

    October 5, 2017

    Transworld Digital

    352 pages

    Online retailers

    • iBooks
    • Amazon Kindle
    • Booktopia
    • eBooks
    • Google Play
    • Kobo
    Or

    Find your local bookstore at booksellers.org.au

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