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About the book
  • Published: 1 October 2007
  • ISBN: 9780753505373
  • Imprint: Virgin Books
  • Format: Paperback
  • Pages: 224
  • RRP: $32.99

The Best Laid Business Plans: How to Write Them, How to Pitch Them




Business plans are not only for start-ups, but are also the key to successful business development. Yet many companies fail to make coherent plans to achieve future growth. One of the many advantages of a business plan is that it allows you to make mistakes on paper before you make them for real. The process of thinking through every aspect of your proposed growth strategy and subjecting it to external scrutiny will weed out the weaker ideas and increase your chances of success. The Best Laid Business Plans is a comprehensive guide to the business planning process for all companies, old and new. It explains frameworks that can be used to measure past and future business performance. There's advice on analysing the areas of marketing, sales, production, customer service, new product development and finance. And, crucially, on how to prepare meaningful and believable forecasts. Whatever your business objective, this book is your route map to planning for success.

  • Pub date: 1 October 2007
  • ISBN: 9780753505373
  • Imprint: Virgin Books
  • Format: Paperback
  • Pages: 224
  • RRP: $32.99

About the Authors

Paul Barrow

Paul Barrow is a non-executive director for several companies and was group finance director for an AIM-listed multimedia/software company, but his driving passion is in breaking down the mystery that surrounds the language of finance. His book The Best-Laid Business Plans is also published by Virgin.

P Barrow

Paul Barrow is a teacher, consultant, venture capitalist and company director and The Best-Laid Business Plans is a culmination of years of experience. His book The Bottom Line is also published by Virgin.


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