> Skip to content
  • Published: 1 May 2017
  • ISBN: 9780143108924
  • Imprint: Portfolio
  • Format: Trade Paperback
  • Pages: 224
  • RRP: $25.00
Categories:

Television Is The New Television

The Unexpected Triumph of Old Media in the Digital Age



Michael Wolff makes his living tweaking the big shots of the media, advertising, and technology. Sometimes they tweak back . . .

This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed?

Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance.

Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet.

Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: the Web, social media, and various mobile platforms are not the new television. Television is the new television.

We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like The Wall Street Journal that never used to play the game at all.

Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.

  • Published: 1 May 2017
  • ISBN: 9780143108924
  • Imprint: Portfolio
  • Format: Trade Paperback
  • Pages: 224
  • RRP: $25.00
Categories:

About the author

Michael Wolff

Michael Wolff has received numerous awards for his work, including two National Magazine Awards. He has been a regular columnist for Vanity Fair, New York, the Hollywood Reporter, GQ, USA Today and the Guardian. He is the author of six prior books, including the bestselling Burn Rate and Fire and Fury. He lives in Manhattan and has four children.

Also by Michael Wolff

See all

Praise for Television Is The New Television

The closer the new media future gets, the further victory appears

Michael Wolff

A mindless jerk who’ll be first up against the wall when the revolution comes

Wonkette

Possibly the bitchiest media bigfoot writing today

The New Republic

He’s both needy and amoral enough to just, you know, insult people for attention

Gawker

Far less circumspect – and sometimes more vicious – than other journalists

The New York Times

Long a media provocateur, Wolff has optimized his barbed bitching for the Internet

New York Magazine

If the Web doesn’t kill journalism, Michael Wolff will

Salon

Related titles