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About the book
  • Published: 30 January 2017
  • ISBN: 9780385540995
  • Imprint: Doubleday US
  • Format: Hardback
  • Pages: 384
  • RRP: $45.00

Play It Loud

An Epic History of the Style, Sound, and Revolution of the Electric Guitar




By a pair of veteran music writers, an unprecedented history of the electric guitar, its explosive impact on music and culture, and the people who brought it to life

For generations the electric guitar has been an international symbol of freedom, danger, rebellion, and hedonism. In Play It Loud, Brad Tolinski and Alan di Perna bring the history of this iconic instrument to roaring life. It's a story of inventors and iconoclasts, of scam artists, prodigies, and mythologizers as varied and original as the instruments they spawned.

Play It Loud uses twelve landmark guitars—each of them artistic milestones in their own right—to illustrate the conflict and passion the instruments have inspired. It introduces Leo Fender, a man who couldn't play a note but whose innovations helped transform the guitar into the explosive sound machine it is today. Some of the most significant social movements of the twentieth century are indebted to the guitar: It was an essential element in the fight for racial equality in the entertainment industry; a mirror to the rise of the teenager as social force; a linchpin of punk's sound and ethos. And today the guitar has come full circle, with contemporary titans such as Jack White of The White Stripes, Annie Clark (aka St. Vincent), and Dan Auerbach of The Black Keys bringing some of the earliest electric guitar forms back to the limelight.

Featuring interviews with Les Paul, Keith Richards, Carlos Santana, Eddie Van Halen, Steve Vai, and dozens more players and creators, Play It Loud is the story of how a band of innovators transformed an idea into a revolution.

  • Pub date: 30 January 2017
  • ISBN: 9780385540995
  • Imprint: Doubleday US
  • Format: Hardback
  • Pages: 384
  • RRP: $45.00

About the Authors

Brad Tolinski

Brad Tolinski is Editorial Director of Guitar World, Revolver and Guitar Aficionado. Over the past two decades, he has interviewed Jimmy Page more than any other writer. His previous publications include Guitars that Shook the World: A Star Studded Collection of the World’s Most Famous Guitars and Classic Hendrix: The Ultimate Hendrix Experience.


Praise for Play It Loud

““Play It Loud is a fascinating, elegantly written, page-turning account of how a musical  weakness—the guitar’s inherently low volume—led to the development of the instrument that transformed contemporary music and culture: the electric guitar.   It’s all here—the history, the science, the musicians, and of course, the stringed beauties and the sounds they helped create.  An essential addition to any serious guitarist’s library.” —Jonathan Kellerman, New York Times bestselling author of The Murderer’s Daughter “Brad Tolinski and Alan di Perna's Play It Loud is a marvelous survey of how the electric guitar has rocked its way into the hearts and minds of millions of music lovers. This is a rich trove of unforgettable anecdotes and vignettes. Highly recommended!” —Douglas Brinkley, New York Times bestselling author of Rightful Heritage”


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