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  • Published: 1 April 2022
  • ISBN: 9781953295729
  • Imprint: BenBella Books
  • Format: Hardback
  • Pages: 256
  • RRP: $42.99

Lead from the Core

The 4 Principles for Profit and Prosperity



There’s a key difference between those who have built something significant and those who only dream of doing so: grit.

Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com, never planned to create the world’s largest e-commerce site for window coverings. But after overcoming a series of hardships that helped him define his core values—and rethink his entire definition of success—he was determined to never give up.

Told with humor and heart, Lead from the Core is an insightful guide to help make your company a resounding success. Steinfeld shares how Blinds.com grew from a van, to a garage, to a musty office with an alleyway entrance, to the company it is today, along with prescriptive, easily adaptable methods for any entrepreneur to master, no matter where you are in your career.

These tiny incremental changes in behavior, when done consistently, begin to compound, just like money compounds overtime, amassing both prosperity and a life of consequence.

Readers will learn Steinfeld’s “Four Es”—a set of guiding principles that will help you overcome any obstacle to your organization’s success:

• Evolve Continuously
• Experiment Without Fear of Failure
• Express Yourself
• Enjoy the Ride

With keen business sense and more than twenty years of boots-on-the-ground experience, Steinfeld is here to help you supercharge your efforts to become a better leader while living a fuller life.

  • Published: 1 April 2022
  • ISBN: 9781953295729
  • Imprint: BenBella Books
  • Format: Hardback
  • Pages: 256
  • RRP: $42.99

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