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Celebrating a century of iconic Ladybird book design in words and pictures.

Ladybird By Design is a fascinating look at the social and design history of the well-known publisher Ladybird Books, released to celebrate 100 years since the familiar ladybird was first registered as a logo in 1915.

Ladybird by Design charts the rise of the company that was initially known as Wills & Hepworth, from its origin as a small Loughborough printer through to its growth into a global publisher beloved by millions of children, teachers and parents.  
It delves into the stories behind the beautiful art and design of the iconic mini hardback books that have adorned children's bookshelves for generations, and includes sections on favourite series such as Well-Loved Tales, Nature, How it Works, Key Words, Junior Science, People at Work and Adventures from History.

Written by Professor Lawrence Zeegen, a well-known illustrator and Dean of the School Design at the London College of Communication.

Formats & editions

  • Paperback

    9780723293927

    February 26, 2015

    Ladybird

    256 pages

    RRP $39.99

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